YOUR HOME FOR WEST CORK ADVERTISING SOLUTIONS
The Southern Star offers numerous advertising solutions to get your message across to the right audience, in the most effective way possible. ADVERTISE WITH US AND WEST CORK WILL SEE YOUR MESSAGE.
We offer various forms of advertising, from print advertisements in our newspaper and magazines to digital advertising services on our website, social media and email.
WHY ADVERTISE WITH THE SOUTHERN STAR?
64% of respondents to our reader survey stated that ‘they’d taken some form of action after seeing advertising or advertorial content in The Southern Star newspaper or online.’
ADVERTISING WITH THE SOUTHERN STAR
THE SOUTHERN STAR NEWSPAPER
We focus on delivering quality content which attracts over 50,000 readers weekly from across West Cork
West Cork’s biggest-selling newspaper stays in households for an average of 3-4 days. There are advertising options in news, sport, recruitment, farming & fisheries, business, property, lifestyle, entertainment and community notes.
SOUTHERN STAR MAGAZINES
Our range of MAGAZINES IS a great way for advertisers to target specific readers and interest groups
We publish up to 30 magazines a year – including Get Active, Weddings, West Fork, Farming, Home & Garden, ‘50 things to see & do’ and ‘Christmas in West Cork’ – which help businesses target local people and tourists at key points in the year, and hit specific interest areas and readership groups. All of these magazines are promoted heavily online and via our social media, ensuring the highest reach, awareness and impact for your advertisement.
SOUTHERN STAR INSERTS
Get your flyer or brochure directly into the hands of your target audience
Political campaigns, business promotions, sales events, festival brochures, market research – get your company’s sales flyer or brochure directly into the hands of our readers by inserting it inside The Southern Star. We can also help with design and print if required. A highly effective way to sell your products and services.
For all advertising queries or to simply learn more please contact advertising@southernstar.ie OR GIVE OUR OFFICES A CALL ON 028-21200
OUR AUDIENCE
50K
Newspaper Readers
216K
Unique Monthly Website Visitors (January 2024)
65K+
Engaged Social Media Followers
DIGITAL ADVERTISING WITH THE SOUTHERN STAR
We offer a variety of ways in which you can connect with your customers. With an engaged social media following of over 65k people and 216k* unique monthly web users, we have West Cork’s biggest digital audience. *Google Analytics January 2024
WEB AUDIENCE / ONLINE ADVERTISING
The Southern Star reaches people across West Cork, Ireland and the world, providing a useful source of news to locals, visitors and tourists. Plus we keep West Cork people who have moved elsewhere informed.
Reach our 216k* unique monthly web users by taking advantage of high-impact display advertising, homepage takeover and sponsored content options. With over 600k page sessions each month and nearly 1m ad impressions served, this is a powerful way to get your message across and drive traffic to your business or organisation.
Click the button below to get more information about the online advertising we offer and for rates.
*Google Analytics January 2024
SOCIAL MEDIA
Take advantage of our highly engaged 65k+ strong social media audience across our various social channels to grow your business.
We provide tailored boosted posts which are strategically designed to amplify your message and engage your target audience.
Sponsored Social Media posts are an extremely powerful way of advertising and we have a great track record when it comes to results.
Your business will be tagged and website linked, if applicable, and your post will be boosted across our socials.
SPONSORED ARTICLES
Tell West Cork all about your business. Get an article about your business in The Southern Star newspaper and on southernstar.ie. Your article is not only included in the newspaper and hosted in a highlighted spot at the top of our website for 1 week but it also gets shared a total of 6 times across our social media platforms and is included in some of our emails for 1 week. Your sponsored article will also have no ads appear on the article page online.
The process is quick and simple and we do all the work on your behalf:
Our team help write your article by asking you questions on the phone or in person
We’ll edit/design your article, including photographs and your company logo
The article is published in our paper and also published at the top of our web homepage for 7 days
We use our social media and email to drive even more ‘visits’ and ‘clicks’ of your article
Your web article can include links to your website, social media – or both – which highly benefits your SEO due to our website having a high domain authority.
VIDEO ADVERTISING
Make your message more impactful with a short-form promotional video.
Video has been proven to be one of the most impactful forms of advertising.
We will film, edit and distribute the video for you providing a full cost-effective package.
You will own the video and can utilise it where you want, whenever you want.
We will promote the video to a large and responsive audience via our social media platforms and within one of our weekly newsletters, which reaches the inbox of over 4k readers.
PODCASTS
We currently produce two regular podcasts, with plans for more to come in 2024 and have a long back catalogue of podcasts including The Big Story news series, arts series Creative Conversations and more.
The Star Sport Podcast is released every week and welcomes an average weekly audience of more than 1,100 across video and audio platforms. It has been sponsored by Access Credit Union for over 250 episodes, and has forged a brilliant partnership between businesses.
From A to Sea is a series of podcasts focusing on the sea and swimming in West Cork and Ireland. Southern Star editor Siobhán Cronin is an avid sea swimmer, and in this series, she welcomes many brilliant guests on the show.
If you want to enquire about sponsoring any future podcasts please let us know.
Sponsorship opportunities are now available – you’ll get three thirty-second adverts on every episode, your brand’s logo and links to your website/social pages will appear in all related marketing material.
EMAIL ADVERTISING
Reach the direct inbox of an engaged West Cork audience our newsletter list of over 5k readers.
Your message will be included in our emails to West Cork’s most engaged readers'.
We have amazing engagement metrics with an average Open Rate of 38%.
You can book one week of advertising or multiple weeks of advertising, we offer plenty of flexibility but spaces are extremely limited so make sure you book yours today.
For ad sizes and rates please check out more by clicking the button down below.
RECRUITMENT ADVERTISING WITH THE SOUTHERN STAR
ADVERTISE YOUR VACANCIES TO WEST CORK’S BIGGEST AUDIENCE AT AFFORDABLE RATES
Put your vacancies in front of thousands of newspaper readers and monthly visitors to southernstar.ie.
When you google ‘West Cork Jobs’ we rank number one above the likes of Indeed and Jobs.ie – we truly are West Cork’s best source for job vacancies.
Your vacancy will appear in The Southern Star newspaper AND on southernstar.ie/jobs for 7 days.
We provide an affordable and cost-effective way to fill your job vacancies.
FREE design service for your advertisement.
Our audience is right across West Cork and beyond.
Add a powerful social media boost to reach an even bigger target audience.
Click the button below if you want to learn more about our recruitment advertising.
THE SOUTHERN STAR AWARDS & EVENTS
WEST CORK BUSINESS & TOURISM AWARDS
We launched these awards in 2018 and they have gone from strength to strength, attracting hundreds of entries from across all types of businesses, and from all corners of West Cork.
The awards have also attracted high profile sponsors including Cork County Council, AIB, Carbery and many more.
Get in touch to find out more about entering or becoming a category sponsor.
WEST CORK FARMING AWARDS
These awards celebrate everything that is great about farming and agriculture across West Cork.
They recognise innovation, diversification, community spirit and young farmers – to name just some of the categories – and culminate when farming families and agri-businesses come together at a special awards dinner event every September.
If your business would like to get involved as a sponsor or if you would like to nominate someone for an award please get in touch.
WEST CORK SPORTS STAR AWARDS
In partnership with The Celtic Ross Hotel and C103, The Southern Star has been reporting, supporting and celebrating the cream of West Cork sport for decades.
These special awards have been going for 20+ years with no signs of stopping.
With a monthly winner chosen throughout the year for their achievements across a range of sports, the final awards event in January is always a special evening where the stars of West Cork sport do shine bright including Olympians, Premier League footballers, Ireland rugby players, GAA superstars and horse racing legends to name just a few.
